The typical NIMBYs that have a ballot proposition coming up were only able to turn out a sad four people at the Christmas parade this year. We need to defeat that.
Additionally, in Santa Cruz, there are requirements on construction of large multi unit residential buildings that put deed restrictions on rent or purchase price of at least 20% of the units (unless they upped it since I last checked.)
These restrictions fall into a standard system of income bands that are based off of the median income of the area.
This new construction is the only source of affordable housing. Yet we have plenty of people opposing it because "it won't be affordable"
The only problem is that it's currently illegal to do that. Building a massive mansion is by-right, building apartments triggers a discretionary process that can be derailed by only a few motivated people.