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Comment by jabroni_salad | Hacker News Reader

If you ever visit washington DC it is absolutely wild the kind of things that are advertised via billboard. Raytheon making sure everyone knows where to get their missiles etc.

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I still think it's super wild, but after thinking about it it's a lot like IT in big companies. Someone cold emails your boss and all of the sudden you're demoing some random doodad. In DC, your boss sees a fighter jet engine upgrade ad when walking into the Pentagon from the metro, and...

(I literally saw that exact ad at the pentagon metro station. who buys a 30 million dollar engine upgrade off of a metro ad?)

When my country was tendering for new fighter jets a few years ago there were a lot of ads on various social media. Since random civilians like yours truly seldom impulse buy $100M latest generation fighter jets, I presume the goal was to influence public opinion and politicians to lean on the actual procurement organization that was responsible for arriving at a recommendation for the next generation jet. Still, it all seemed pretty far fetched, or maybe the vendors just had a poor understanding of how such procurement programs are run in my country.

I noticed the same when I drove around the San Francisco Bay Area, except targeted at IT professionals. Just like with DC, it makes sense - target the eyes of the people who can influence decisions that actually financially matter.

Get outside of these bubbles, though, and it's all lawyers, casinos, car dealerships, and sex shops.

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