The speed limit signs are LEDs. In real life they are much brighter than they appear in photos ('cause LED). https://maps.app.goo.gl/29Mg7HaqFeAi2L639
>Why is it ever different between winter and summer?
Because doing 120kph on an icy road or in heavy rain is a recipe for disaster. Northern Europe isn't California. The temperature ranges from +30C to -30C during the year.
> I as a human would ignore the signage
Why?