I don't want to see ads, any ad, ever, and so far I'm succeeding, but I wonder how long this is going to last.
They do require a certain degree of technical understanding, but the extension system on most browsers is fairly mainstream so I don't think it's for this reason alone.
Can it be as simple as the idea that almost all of media is universally disincentivized from talking about them? Of course there is a lot of content on ad-blockers out there, but the pressure may still be high enough to suppress cut-through to the mainstream. If that's the case it would be a nice example as to the extent of media influence more broadly.
This article is a case in point, where you would have thought that ad-blockers may have been relevant. And as a side point, perhaps also a good example of where you don't even have to be rich if you are knowledgable. Technical literacy is in itself a kind of digital affluence.
So, yeah, internet would be different, but to me it isn't obvious how it would be any worse or less in value.
I think the internet would be worse. No matter how you put it, the ads are funding content. If ads weren't viable, we wouldn't have a different kind of content. We'd simply have less content.
If there's a content business that can exist in this ad-free internet, it would already exist in the current ad-ful internet.
I don't know what kind of internet anti-ads people envision, but I'm afraid the whole thing is very damn fragile and rocking the boat will more likely break it irreparably than make it better.
1. “Give away” access to build a network effect
2. Get a network
3. Act with righteous indignation when some killjoy like the EU comes and says that you cannot just harvest whatever user data you want at will and users don’t opt to pay the proposed ransom money
[1] Presenting their worldview as just a given, something obvious.
Because they don't want you to know about it. Most common users still don't. Look at where the article is published: a website that uses ads.
But even then, the browser can prerender the page use AI to find and remove the ad and do the final render. :)