> January 2021 > The essay above is now rather old, and amongst other things, it was written before Amazon started disclosing financials for AWS and for Marketplace. I wrote about that here, and have written a few other things about Amazon as well.
> January 2021 > The essay above is now rather old, and amongst other things, it was written before Amazon started disclosing financials for AWS and for Marketplace. I wrote about that here, and have written a few other things about Amazon as well.
Source: https://www.statista.com/statistics/276418/amazons-quarterly...
This whole "Amazon was nevwr profitable" meme really has to die. Especially since they were cash positive all the time*...
What Amazon did was prioritizing growth over profits, and it worked marvelous. That focus is moving so, which makes sense as growth is limited.
Amazon's profits prior to 2017 were laughable. Even now their income is inferior to Walmart - and they have AWS as a business that is a bit of a cheat. Fair enough from a maney making perspective, but it makes it hard to do an apples-to-apples on how well they are running their retail arm.
Retail is a particularly brutal business to turn a profit in and while Amazon looks like it can do it, the proof isn't in yet. Walmart still consistently makes more money than Amazon.
"Oh we could make money at any time!" is one of those claims that is false until the proof is solidly in the rear view mirror. High revenue and 0% margins is a lot easier than middling revenues and a respectable margin.
It is an uncertain scenario at the moment because it does look like Amazon will be one of the rare attempts that can find profits. But they haven't managed to outdo Walmart yet so there are obvious risks.