I'll again make my argument that the developers should respect the choice of the users. If the user chose iOS maybe they chose it because they wanted the curated experience and the locked it product. I certainly do so and so do my parents who haven't had an issue with random apps scamming them and stealing their card details or passwords.
I really don't understand the negative sentiment against Apple - guys, it's a phone/tablet. The consoles are much more like a General Purpose Computers and we are not really touching those or being that vocal which to me shows that it's not really a moral stance and it's a "my profits are affected stance".