Morgan Motor Company have an extremely specific clientele. Their cars are truly hand-made and their four-wheeled models are substantially constructed from wood. Nobody buys a Morgan without knowing what they're getting into.
Unless Morgan launches a new product and gains interest of new audiences, like now.
I was unfamiliar with that brand. Seeing a comment with “PSA, this won’t have an airbag” was helpful.
I expect those audiences will learn when they try to order one and/or when they see the price tag. https://en.wikipedia.org/wiki/Morgan_Motor_Company:
“Morgan produce 850 cars per year, all assembled by hand. The waiting list for a car is approximately six months, but it has sometimes been as long as ten years.”
I don’t think this is a car that you buy in a run of the mill shop.