I find this a bit confusing though. It seems like this was an inevitable outcome, but what do they gain from this technical investment aside from exposure. Their website doesn't steer users to anything other than the now cut-off Beeper mini?
Doesn’t mean it wouldn’t be an awesome project to do. I don’t blame them one bit. It’s an awesome achievement.
The GitHub developer I guess. Still his project got noticed because of all of this so it still sort of fits.
What technical investment? They bought an open-source project from a high-school student.
Beeper Mini is an app they would have built anyway. They simply implemented the bare minimum of iMessage functionality there. Which is a couple of days worth of work, maximum. Maybe a week. And some for testing.
I’m somewhat certain it cost them less than 5 figures. And if it did, what a great marketing campaign. I had no idea what Beeper even was before this whole fiasco.
As is all I know about is the chat app whose primary sales pitch is the now-broken iMessage interop.