https://www.msn.com/en-us/money/companies/disney-s-iger-take...
"By him taking the position that he took in quite a public manner, we just felt that the association with that position, and with Elon Musk, and X was not necessarily a positive one for us and we decided we would pull our advertising."
This is in reference Musk's 'anti-Semitic' tweet. So instead of just voting with his wallet, Bob has turned it into a virtue flex, which would also be fine if they weren't actively supporting other platforms that are known to be far worse. (And that's ignoring Meta's issues with child abuse)