Or better yet, if they want to argue that piracy is theft, how about they instead consider that charging someone money for something and then taking that something away from them is one hundred times more a theft than piracy will ever be.
That's what would happen to me if I sold you a piece of software and then used a backdoor to delete data of your computer
But i do wonder if and when this kind of practice will be challenged legally. Rentals are one thing but I thought they let buyers download content they delist precisely to prevent these kinds of questions.