Hacker News Reader

Ad company Unit9 going by an AdAge article.

https://adage.com/article/digital-marketing-ad-tech-news/mtn...

Also notable is that Doritos recently did an AI advert that removes the crunch sounds in streams and voice comms. Maybe someone in PepsiCo marketing is on a bit of an AI kick :)

My first job out of college was at an ad agency. The level 1 playbook of all agencies is to find the "hot new things" in the zeitgeist and figure out how to turn it into advertising.

Very cool, thank you!

Entirely different kind of company that I've never thought about before.

That aspect of it is hardly interesting or unusual. “Company hires ad agency to develop / execute campaign”, and “ad agency either has in-house, or outsources, implementation” is just…how things work. It just happens that for this campaign, among the many professionals required, one of them had to write code.

B2B team at OpenAI? :-)

why not? Pepsi is basically a marketing company as they're not exactly developing new space faring vehicles, or new flavors, even