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Comment by prakhar897 | Hacker News Reader

> MTN DEW RAID will be providing streamers at all levels – from casual gamers to the pros - with the chance to supe up their audiences – that’s the prize! However, in order to spread the word MTN DEW is partnering with influencers, as well as existing brand partners, to showcase the RAID program and encourage their followers to join the RAID.

Paying with exposure Wow. and wtf does "supe" even mean here?

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Basically "supercharge" but in a use not specific to the literal raising of intake manifold pressure and flow. To "supe up", also spelled "soup up" (which makes no sense to me as there's no broth involved), has been a common term in motorsports since at least the 1960s.

The term is actually soup up, supe up is incorrect. It comes from horse racing back in the 1920's, the slang for performance enhancing drugs given to your horses was soup.

https://www.merriam-webster.com/dictionary/soup%20up#word-hi...

> and wtf does "supe" even mean here?

Perhaps it's a common expression in "Puerta Rico":

> While MTN DEW RAID is live, anyone streaming under the “Games” category on Twitch that is +18 years old (19+ in AL & NE), actively live streaming, based in the USA, Puerta Rico, or Guam, and has MTN DEW visible on camera is eligible to participate.

It's an Albany expression.

I really love my steamed hams

Also, what exposure?

Is anyone here thinking, "you know what, I need to hop onto the official Mountain Dew Twitch channel so I can see exactly 10 minutes of a 6 simultaneous streams, chosen randomly with the only similarity between them being that a beverage is visible in each stream. That is definitely the way I'm going to find my new favorite streamer."?

I can't imagine that this is an effective way for a streamer to get discovered by an audience.

And yet here we are talking about Mountain Dew.

Name recognition/publicity definitely matters for tiny companies, but I don't think "all press is good press" holds true for giant companies. Every single person on HN knows that Mountain Dew exists, they're past the point of needing brand recognition.

My suspicion is that after a certain threshold of recognition, I think it starts to matter whether the people talking about a company are talking positively or are trashing it.

Phonetic spelling of "Soup up" I guess.

https://www.merriam-webster.com/dictionary/soup%20up

> These examples are programmatically compiled from various online sources to illustrate current usage of the word 'soup up.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors

If you trust AI.

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