Not sure that's true. One of the first adopters of D in production was Facebook, because one of the engineers (Andrei Alexandrescu) worked there and evangelised it heavily internally. Many projects were written in D. But eventually the cost of maintaining support for one more language in production didn't make sense. D didn't solve problems that C++ (another supported language at Facebook) didn't. The D code was rewritten. It's not that Big Tech didn't adopt it. It's that it didn't show enough value in time.