Obviously there is a market for this band, since they performed at Madison Square Garden, but I wonder how “eternal” such acts will be if/once the technology becomes mainstream.
Rush toured with Kiss. Probably the most technically talented band in history said “yeah, we knew how to make music, but those guys taught us how to put on a show”.
Apparently some people think it's the light show, background settings, smoke machines, makeup, and general clowning about.
It's rather them that might as well go to watch some Michal Bay flick on IMAX then - as they aren't interested in the musical performance.
2pac: https://www.youtube.com/watch?v=kCRaElPN5pY
MJ: https://www.youtube.com/watch?v=Q5OnW06m0Jk
Gorillaz:
No other artist has done that while still alive (according to the article).
My reading/understanding is this is virtual avatars that use performance capture and extend that with AI to put on a performance more than just a recorded video - I'd expect variations across performances and potentially some kind of interactivity with the crowd. It'll be interesting to see what comes out of this and how it compares as bands I follow/like start to adopt it (and who gets the money).