Probably by placing a small glowing rectangle in their hand.
Placing in their pockets carefully selected amounts of green sheets of paper.
yes kids these days and their /checks notes/ smart phones
RELEASE THE HYPNODRONES
Short form content?
Probably rage-bait with subliminal erotic/violence-inducing undertones that succinctly imply some new outgroup/ingroup stage-shifting drama that sends every layer of the status/survival preserving brain into instinctive overdrive. Fox news/MSM has tried it but get stuck on too many single-order local maxima.
It's called marketing and learned helplessness. Some other keywords are doomscrolling and thirst traps.