How do you compete to find customers in such a crowded SAAS segment which is uptime?
- Building a better product than the incumbents
- Showing up, doing the work, every single day
- Refusing to compete on price
- Marketing until it feels like it's too much, then marketing even more
Easier said than done, of course.
Would you mind giving an overview of the marketing activities you perform?
I wouldn't say their comments were that helpful or insightful - mainly just advertising. Now they've raised ~$10m. It's spam, but it works ¯\_ (ツ)_/¯