I'd never get a WRX though.
Build quality and ride comfort though, not so much. They're rough and tumble machines, not luxury sedans (well, the Legacy is nice enough, not seems silly to get that over a Toyota).
Speaking of Toyota, they own part of Subaru anyway and have collaborated with them on a few dual-branded vehicles.
The Forester has been though two batteries and just last week I had a wheel bearing in the rear replaced. No other trouble and still runs fine.
I got the Ascent to keep out in Seattle and that'll be my car there -- it'll fit right in -- Subaru seems to make up about 30% of cars in the Seattle area.
For tuners it's been a box of wonders. For ordinary consumers, that maps directly to reliability.
If you google around, you'll see mention of head gasket problems in association with Subaru. This issue has been resolved for the better part of 20 years. Today, the intersection of people who blow up Subaru engines and people who drive like drunk, teenage morons is effectively a perfect circle.
I’ll be driving it in snowy conditions in Canada. Ontario , Quebec, and New Brunswick in the dead of winter trips :)