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Most MIT licensed projects don't get any attention, and none of them make money. Consider your project an outlying success.

Considering it a success and walking away is probably the healthiest thing to do. But does the license even matter when they didn't comply with it?

No. Isn't that obvious? Even a draconian software license, which MIT's is decidedly not, requires a paid legal team for enforcement.

Agreed, was just rhetorically asking because you mentioned projects with the license

See my response in this thread. There are always 2 sides to a story.