A good LLM allows one to basically bypass the internet for many use cases and drastically reduces ad time. As cool as LLM capabilities are the thing that delights me most about them is I can get high quality (YMMV) answers from the internet without all the godforsaken ad bullshit and wonky websites made only as mazes to keep users in ad gardens.
Google is stuck in one hell of an innovators dilemma, one that I can't really see them getting unstuck from.
As far as this particular product, it's touting cost efficiency, but that's not really dominating many decisions yet. There is an all-in sprint to get models trained and take their piece of the pie before the moats get too deep and AI hardware everywhere is back-ordered 12+ months.