Competition is always good. That said, Keras is a tough sell. I think the ML framework market, particularly for gen AI is moving either away from abstraction to lower level frameworks (ggml or custom, etc) or consolidating around HF. It would be cool to see Keras emerge as a meaningful HF transformers competitor, but I'm not sure what it would take to get there. As it is, I don't see a big incentive to use it, or for people getting started to learn it (especially to the exclusion of the underlying frameworks) which is too bad.