The models do not update based on input yet and the context windows are still relatively small, ie. no one has an actual "friend" longer than the context window?

I can understand losing an assistant that you have confided years of information too, but a few pages? Then you can just talk to the same model and have it "be the same" in a few hours?

Or are they actually in love with some simple fine tuning of some standard models done by these companies + a simple AI generated face?