The End Game is to make Windows “Cloud Only” [1]
Then they will have the users by their balls. Charge money for every click. Insert ads where they see fit. Dynamically adjust prices to squeeze the max amount of money.
Time for quarterly reports? “Sorry our Excel servers are under ‘heavy load’, Excel now costs 4x the usual hourly rate…”
[1] https://www.techradar.com/news/could-windows-12-become-micro...