I've wrestled a lot with the issue the article is mentioning the last few years. It's Goodhart's law applied to efficiency tests, where unrealistic standardized product tests get gamed in increasingly complex ways, and no one calls the tests on the unrecognized real-world problems being overlooked. Prerinseing, repeating cycles, mold problems, etc.
One of the most frustrating things for me is how everything has become more automatized. Laundry machines are often organized around preset clothing types, for example, rather than cycle settings, which makes it difficult to control your wash correctly.