Interesting... on the one hand, $1500+/month seems like crazy money for a CMS to a hacker (particularly when you could, of course, build at least 90% of any given page fairly easily - though I'm not so sure about the "studio", infrastructure, etc.)
BUT - to your average BigCo (which, at least judging from the Customers page, is the target market), a few $k/month is a rounding error in the coffee budget - particularly when compared with the labor costs for a "webmaster" whose job often consists of 20% content production and 80% helping the Marketing department use Wordpress.