For example, his PR has arranged a trip to the Gaza / Israel border next week, where he'll meet and shake hands with Benjamin Netanyahu, so then he can say "see? I love Jews, please big ad dollars, come back". This was not a trip arranged a month ahead, the way you normally do this. No, this was hastily arranged in the aftermath of the big ad 饾晱-odus from a week ago.
During the interview you're citing, I'm sure Elon believed he "values his values" over money. Totally. But then when Twitter topples down, and threatens to drag with it also Tesla and specifically his ownership of Tesla stock (his Tesla debt collateral is TSLA), then it gets "real". And suddenly he goes quiet, and forgets his values. This keeps happening, and he never learns apparently.
Let me put this in simpler meme terms, the way he would enjoy:
- Elon: "I'll say what I want to say, and if this results in losing money, so be it!"
- Big advertisers: *Pull out.*
- Elon: Wait. Not like this.