It’s especially funny to see this sentiment on hacker news. “Those stupid content creators, clearly if they want to make money, just don’t use YT!”. I’m curious, what’s the alternative? Cable? Good luck. Udemy? What if I’m trying to make entertainment videos? Oh, I guess I could just build my own low latency highly efficient video hosting site and get a paid subscriber base that manages to cover hosting costs and make a profit! Yea, because that’s completely realistic…
If you do want to make videos that reliably earn you money, charge money for them! Make it explicit. Don't rely on implied contracts that other people may or may not honor at their discretion.
* 500 Subscriber
* 3 'valid' uploads in the past 90 days
and either of
* 3k public watch hours or 3m shorts views
https://blog.youtube/news-and-events/more-ways-for-creators-...
That or go viral somehow and bootstrap yourself (which is likely why the shorts views are so high). Obvious not impossible as people still do it but the math seems suspect to me.
YouTube gets thousands of hours of video uploaded every second. I'm not sure what the ratio of monetized accounts to non-monetized accounts is, but if YouTube can run a channel "for free" for a year because they aren't monetizing it yet, it seems there's a threshold they are willing to accept to serve videos "nobody wants to see" until enough people do want to see it and they advertise on it.
So the high profile creators are costing YouTube money to serve their videos and YouTube wants help paying that cost. But they only extract it from channels they know are profitable because there are a lot of eyeballs on those videos.
Almost like they are promising X ad views to advertisers and want to keep that numbers game rolling. I feel like ad based spending is going to go through a correction in the next decade.
No, if you get 3k watch hours on a video you are good to go, you don't have to wait a year. I've seen plenty of channels get monetized within weeks since they already had an audience.