They usually use their phones to speak to other people, hence why signal reception and battery life is one of the most important things I look for.
All ML gimmicks are nice to show off at events, pub gatherings and in reviews videos("hey look at what my new phone can do, yeah it looks the same as the one from last year and the year before, but can your phone do THIS? <insert ML gimmick of swapping people's heads in the picture>"), but won't help me if the signal reception quality sucks and drains my battery.
Phones need to work good as phones first and foremost. High-end compute abilities come second.
My most used ML gimmick is ChatGPT which doesn't run on device anyway, nor is it something I need in case of emergency like you know... being able to call someone to come pick me up/help pe when I need it the most.
So IMHO bad modems like the ones in Pixel phones, are inexcusable in a phone no matter how fancy the other features are.