This product is the epitome of everything wrong with startups and VC.
There is no justification for why a bed mattress should require a subscription.
There is no justification for why a bed mattress should require a subscription.
this is not a consequence of VC, rather, it's evidence that slippery slope is law rather than fallacy.
You pay monthly for Apple Whatever. You pay for adaptive cruise control. You pay for smart headlights.
In fact, I didn't mind the idea. When looking for cars heated seats for me are non-negotiable. And 1/2 don't seem to have them.
With this at least I would've had much more selection of used cars.
That said, BMW should stop being so cheap. They're expensive enough to get the option by default (these days they actually do here in the USA).
And then if you don't have it basic features like scheduling temperatures aren't available.
(/s? I hope?)