Also - is there a huge market for mobile purchases? I must be getting old, but I certainly prefer buying things online on a laptop or a desktop.
Also - is there a huge market for mobile purchases? I must be getting old, but I certainly prefer buying things online on a laptop or a desktop.
I can definitely see the logic in what he's saying, though - less effort == more sales. I'd love to be able to route payments through my phone in shops instead of using cash or card. My phone's easier to get at in my pocket and would let me use apps to interact with that payment data more easily (finance apps, budgeting, etc.).
I agree that if someone could make purchasing simpler on a phone than on a laptop/desktop (possibly through NFC or something) then it could be a preferable approach. But just storing credit cards isn't going to cut it in my opinion.
Edit: "moving at the speed of business" is actually kinda applicable here, think it, get it done, move on, kinda mentality when I use my phone. On a laptop, I have a tendency to dilly-dally around my purchases and over-think/read too much into reviews and what have you.
2. He isn't just talking about buying things online. Note mentions of Square.