Losers: Ford, GM, Toyota
Winners: Tesla, Kia, Rivian. Many euro brands doing pretty well in this transition, way better than Detroit.
Near future killer car: Volvo EX30, a ~$35k smaller suv type car, also available with awd etc. This is the car that big auto should make. The Tesla Y is in this class too. [1]. I wish I was an auto analyst, it seems more fun than being a software engineer at times.
Guess when you think internal combustion (ICE) cars will reach their max annual sales? It's a trick question because it happened in 2019! Since then the growth has been in EVs. Tesla is almost at 2 million cars a year now, world wide.
That "ev sales are going down" is an amazing bit of incorrect propaganda. How about up ~60% year over year [2]
What's happening is legacy auto is doing terrible and losing market share, either not making enough vehicles (gm & ford, toyota), dealers marking them up too much over list price (gm, ford, toyota), etc. GM was moving everything to a new battery pack technology (ultium) but they have unclear problems and they can't make the battery packs at scale; gm has enormous demand for the huge hummer and they made fewer in the first half of the year than last year. Toyota can't make a decent ev (it's on purpose). Japanese brands haven't done a good job overall on making attractive EVs and they are losing major market share in China, because China loves EVs. European EV sales are also growing.
1. https://electrek.co/2023/11/05/volvo-ex30-review/
2. https://www.reddit.com/r/electricvehicles/comments/1810g57/u....