picking the ethical option will not create financial value for key stakeholders. the metrics are misaligned. smart and wise people spent 2000 years seeking an workaround for this problem. there is none. there are only convoluted excuses.
If picking the ethical choice maximized corporate profits, the Earth would have become a utopia a hundreds of years ago.
"The paperclip maximiser was great up until it turned the solar system into paperclips.
Thankfully, a few of us were aware of the risk and escaped to a nearby solar system. It's not as nice as the first one, but it'll do.
Now, who wants to buy some paperclips? :)"