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I don't think in the case of airlines we have the option to care. We are just kind of stuck with whatever the government-backed airline oligarchy chooses to do. The airlines would be the ones to have to care for it to matter. When the 737-MAX crashes occurred many frequent travelers, including myself, flat out refused to fly 737-MAX even after we were given assurances by the regulatory bodies. But after a while it just didn't matter. Life goes on, your company will book you on the plane that's the cheapest or part of their plan or whatnot, and you just get stuck being a cog in the wheel again.

Customers care if your business is in security, especially b2b. Though the biggest downstream effects are probably from security tightening making it more difficult to get anything done.

Source: my company was hit a couple months ago

The MGM ransomware supposedly cost them $100mil

Is it a tax write off ?

Yeah you have a good point.