Did you read the article? Most of these pundits don't hate G+, or Google's business model here, or what they're doing with social.

They hate the PR nonsense that Google's feels is neccesary to abstract away the fact that they're tiny compared to Facebook.

I do too, it feels dishonest. You don't need to post the same numbers as Facebook. No one is expecting you to. So stop lying with statistics. It's like, Do No Evil is officially gone. Maybe a few white lies here and there never hurt anyone, right?