Ads are supposed to incidental, you run ads and if too many people block them because they suck then congrats sucks for you. If no one sees them then sucks for you. Most people put up with TV ads when they're not even hard to skip. And for some reason IG ads are well liked. Forcing them harder I think has to make us confront what we're really doing here and what we're gaining by all this. Just pay for premium sounds nice when you don't think about it. If there's no universe where someone might actually prefer the ads if they were the same price then we're kinda admitting they have literally zero value to the viewer.
And that paints a very different picture of advertising than "the grease of the economic wheel" ya know? And clearly all advertising isn't like this, like I paid to see the Lego movie, Barbie was fantastic. I watched a YT video of a woman showing her design process for a product she's selling and it was fascinating but it was also just an ad. But if YT are there to suck just so you'll pay for it to suck less than that's not mutually beneficial trade that's extortion.