This is what bothers me about all of this "investment" into AI now. Is it the same thing? Just purely CEO performance art to mollify stupid and uncreative Investment Banking analysts so they can fill in the cell in their spreadsheet that makes stock price go up? "Yes. Mister Johnson at Goldman, we, also have an AI strategy for 2024, very similar to BigCoXyz who you also model..."
It seems that companies don't have to do anything anymore--they just have to spin a story for Wall Street and make sure they lap it up.