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In Epic's lawsuit against Google they argue that google makes sideloading unusable for businesses by making users jump through a bunch of hoops and scare screens.

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They can argue that, but it's not a good argument.

The fact that no businesses have been willing to distribute via sideloading and save the 30% cut is pretty good proof that it doesnt work.

Yep. User's like having a single, trusted source for app discovery, installation, etc.

The Mac App Store has failed because Apple didn't make it good enough for developers to make it useful enough to users.

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