I got on the internet in the early 2000s as a teenager, and would often be in various online chatrooms. Tricking people into visiting "shock sites" (most famously goatse.cx) seemed to be a common habit of certain denizens of these communities, either to people they didn't like or just because they thought it was funny.
Somehow I managed to avoid ever falling victim to this, but there was one exception I recall, in which I was linked to a website purporting to be website of the "Apostrophe Protection Society". After only a moment some kind of JavaScript kicked in to instead change the contents of the page to some goatse.cx-style shock image which I don't recall. In other words, the "Apostrophe Protection Society" page just existed as a kind of bait-and-switch cover.
I quickly closed the page, and ironically what I ended up remembering is not anything about the shock image but the notion of the "Apostrophe Protection Society". I think at the time I assumed that the notion of the "Apostrophe Protection Society" was intended to be part of the joke - that nobody would ever actually make such an organisation.
I never bumped into that site again, but for heaven knows why (my memory is scary sometimes) I still remember the existence of this site pretending to be about an "Apostrophe Protection Society" (or some similar title).
So, TIL it actually is real - and actually a legitimate organisation. Presumably whoever made the above website must have picked the website at random and copied its contents. Well, I hope this random anecdote about what the web used to be like is of interest to someone...