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Do you have any recommendations on a good stats book (easy to read/understand but not as low level as a "dummies" book)?

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All of the math you need to do straightforward A/B testing is in elem.com/~btilly/effective-ab-testing/. Along with a lot of other useful information. (Don't try to comprehend the whole thing in one sitting.)

That's a very good resource. I have a copy that I've printed out and written all over.

My next post in the series is going to be about "the math" and I'll likely refer to your presentation quite a bit. Do you have an audio or video recording of it being presented?

Sorry, I don't. I only presented it once, and that session was not recorded.

This is amazing.. exactly what I was looking for since i'm learning about A/B and MVT.. do you have any other resources, recomendations?

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