Congrats everyone! I hope the launch goes well. Are you guys big enough to have a PR department or will it be just you guys doing it?
One thing that helped a somewhat was to send them promo codes directly.
It's a painful task, sending all those emails and keeping track of those who replied, ignored, bounced back, etc... :)
What app did you guys release?
Good luck to you!
We launched a little travel magazine; www.overnightbuses.com
Good luck to you guys as well!