I was thinking the same. What does "use AI" even mean? For example if you ask Bard for video theme ideas, did you "use AI?"

And as time goes on this line is going to get even more murky with AI creeping into software like Microsoft Word, video editing suites, Photoshop, et al.

Based on the description it sounds like this has nothing to do with "AI" and is more flag videos that artificially create events that may not have occurred or as some would call it "fake."