I can find no direct link to any PCI-SIG News corroborating this story and the article links to no outside source directly AFAIK.
https://pcisig.com/sites/default/files/newsroom_attachments/...
> PCI-SIG announced the new naming scheme for PCIe Internal and External Cables will be CopprLink™ . The PCIe 5.0 and PCIe 6.0 Internal and External Cable Specifications are currently in development and are targeted for release in 2024.
But yes a rather 'weird' announcement with little detail and Copprlink does show (TM) though can't find it in the USPTO database and does indeed seem odd name given established Copperlink breanding.