A reporter wrote the text; a photographer took the photo; an editor arranged the final composition.
They don't always perfectly align on big nor small.
They don't always perfectly align on big nor small.
But it's also possible to argue that, in aggregate, the average media expression of a culture would likely reflect its unconscious biases. And I think the evidence of this in media imagery is clear.
Surely there may sometimes be a deliberate agenda carefully projected through manipulations of imagery, but other times the same end effect may occur simply through a "culturally unconscious" process.