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> My friends say they like the taste, but I don't believe them. I think it has to do with them being coerced into liking coffee at a young age, and now they're addicted to it because of its caffeine content.

Daily coffee drinker here. Maybe I'm in the minority but I really enjoy the taste (strong espresso without sugar/milk) and really dislike the caffeine content (always prefer decaf, if available).

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Also a daily coffee drinker.

I have a theory that humans like _complexity_. I’m pretty sure I didn’t originally like coffee (or e.g. scotch), but I do now because part of my brain really enjoys analyzing the flavor.

It’s a different enjoyment than e.g. donuts or bananas, which just ‘taste good’. Coffee (and whisky) ‘tastes interesting’ to a degree that overcomes the initial harshness.

So GP is sort of correct for the most basic interpretation. They’re just not appreciating that enjoyment and liking are not always straightforward.

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