100%, worked with a founder who thought the AI hype was overblown 5 years ago so focused on "workflows, UIs, UX, performance, and all that other old-fashioned stuff" while all his competitors focused on building AI models. Then ChatGPT came out and all his competitors work was instantly obsolete, and he could achieve AI feature parity in weeks.

He was right about what to build but for the wrong reasons and it's been a huge boon to his business.