After that, I bet they definitely want to avoid the same bad PR. It would be worse if they ran it on children, and someone died during the course of their experiment.
I’m not sure they made the right choice in the absence of data, but I do believe that they didn’t have the data or a good way to get it.
You don’t think, for example, that most people would think it’s a bad idea to write software to facilitate showing teenagers unattainable and more desirable versions of them selves?
That ship sailed with the invention of the printing press. This conversation happened in the fashion industry with publications like Cosmopolitan long long ago.
The difference is in fashion magazine it is editors who choose what to project. With apps, it is teenagers themselves who create versions of themselves because kids compare themselves to others and it gets very clique - the apps aren't the problem per se, it is human behavior that is buggy and that is the real thing to fix because the next thing will come around that feeds off of the same suboptimal pathways in our brains, whether it is designed intentionally to make money or not.
Doubt we’ll ever see them do it again.
At least if you remove the thing wholesale you can do the PR push along with it, and actually do something _good for people_ (at least if you subscribe to this concept in general).
I think it's hard to suss out some stuff quantitatively on this, but ... honestly? If you do qualitative interviews with a bunch of kids across the spectrum, have quotes with them, an info packet with all these articles.... maybe you're wrong, but the upside feels important and the downside feels pretty trivial.