I always hate these kind of conversation advice/social advice blog post things because the reality is that you can be an excellent conversationalist and make friends with everyone with all different conversational styles. I have friends that talk about themselves 75% of the conversation but nobody gives a shit because they’re interesting/funny/unusual/whatever and people like to be entertained. Similarly I have friends that typically talk very little about themselves - few short sentences and back to you - and that works too! You can be the kind of person who uses someone’s name all the time or literally never uses it and BOTH of those work just fine.

You know what doesn’t work though? Weird advice about making it about them, or mentioning their name X times, or other specific rules. You can spot someone who just read How To Make Friends or whatever else a mile away - why? Because they seem to be nervously following some invisible rule and it ends up making them seem like a kid from the school paper conducting their first interview. You know what DOES work every time? Having a relaxed, natural conversation! “Have a few beers and relax and just talk normally” is better advice than any blog post or self help book out there.