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Comment by fwungy | Hacker News Reader

Toyota has a small pickup in the works for the US market to compete with the Ford Maverick, which is a huge success. Probably won't see it till 2027.

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The Maverick is only small in modern terms. It's larger than the old S10 or Rangers were by quite a bit, and more like an old midsized truck -- it's length is actually smack in the middle of a short-bed and long-bed 1990 F-150 and 11-inches longer than the Long Bed 1990 Ranger.

The Maverick is nowhere near a success. Powertrain issues aside, it was nearly impossible to buy the $20,000 trim of the truck. Sure you can buy a $40,000 optioned out hybrid version, but a used Frontier or Tacoma is a much better option for a $20,000 truck.

If you ordered new from Ford, you'd get the maverick with your desired options at the advertised price. The problem was, it's such a great truck that the order books for the entire year have closed within DAYS of opening. It's the used ones, or the new orders declined by the customers and then sold by the dealerships, that are ridiculously priced. If you have the time, ordering from Ford is a great option to get a great value truck.

The 2024 order bank for Maverick was open for like 3 weeks before it sold out. You might be able to order one for 25 MY if you get lucky + know a guy.

It's nowhere near a success because it's so far past the line that it's obscene.

It’s been a smashing success for ford. The reason it was impossible to buy is the Ford sold the entire year’s production in a few days.

Ford misjudging demand is a screw up, but it’s definitely a been a success.

> Ford misjudging demand is a screw up, but it’s definitely a been a success.

as problems go, that's a good one to have.

and keep in mind that covid, economic upheavals, and chip shortages messed with car production hard. labor issues may also be a challenge.

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