Exactly as you see in this comment chain, engineers at startups get fed up of the embedded industry being stuck in the 1980s (long sales process with many meetings and salespeople, custom blobs galore, custom distros, long lead times, high prices etc).

You cannot iterate quickly based on the glacial embedded industry. I am amazed by the way we are quoted 3 month wait for a shipment (even pre-covid) without anyone batting an eyelid.

You're a bit like the satellite industry looking at Starlink and saying "well it's not true satellite, doesn't have X, Y and Z" and pointing to a few specialist applications where legacy satellite is highly suited and ignoring the masses of business applications that have moved to Starlink.