They would probably half-ass it like they did with the Epic Game Store then wonder why everyone thinks it's the dumpy alternative that only gets attention through bribery.
To the user however, this means nothing. EGS is just that crappy storefront with less features than steam that you are required to use for some games because Tim Sweeney whipped out his wallet.
Not too relevant either way. If Epic sells their own hardware you'd still end up with a decent computer (even if you have to "jailbreak" it) at worst.