Weirdly, I've been asked to do the virtual version of this with a remote job.
The company's business analysts started tracking everything in dashboards, including our Slack messages. Apparently they would pull up charts of things like messages sent by team or by person, and charts showing when people sent Slack messages.
They tried to claim it was just for fun, but then someone slipped up in a meeting and said that they didn't think a team was working much because their Slack activity was low.
After that, managers asked us to move more conversations into Slack channels, send morning and evening updates, break up long messages into smaller messages, and other things to get our numbers up. You could tell the managers hated it as much as everyone else, but I guess they were doing us a favor by telling us how to play the game.